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Marketing Theory: Evolution and Evaluation
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Marketing Theory: Evolution and Evaluation 1394310544 Book Cover

Marketing Theory: Evolution and Evaluation

Edition Description

"The first edition of Marketing Theory: Evolution and Evaluation was published in 1988 and was received very well by marketing scholars. It was also used as a textbook in doctoral seminars on marketing theory. The first edition's preface stated "This book is both a chronicle...

Edition Details
Format:Paperback
Language:English
ISBN:1394310544
Format: Paperback
Condition:
$
98.46
15 Available
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