Marketing: Theory, Evidence, Practice

by Byron Sharp, Dag Bennett, David Corkindale, et al.

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

Providing an evidence-based introduction to marketing, this Australasian...

• Format: Paperback
• Language: English
• ISBN: 0195590295
• ISBN13: 9780195590296
• Release Date: January 2018
• Publisher: Oxford University Press, USA
• Length: 832 Pages
• Weight: 3.90 lbs.
• Dimensions: 1.3" x 8.2" x 9.7"