Marketing the Museum

By Fiona MacLean and Fiona Mclean

Book Overview

The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.

• Format: Hardcover
• Language: English
• ISBN: 0415103924
• ISBN13: 9780415103923
• Release Date: December 1996
• Publisher: Routledge
• Length: 268 Pages
• Weight: 1.52 lbs.
• Dimensions: 1.0" x 7.1" x 9.7"