Marketing the Museum

By Fiona MacLean and Fiona Mclean

Book Overview

The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.

• Format: Paperback
• Language: English
• ISBN: 0415152933
• ISBN13: 9780415152938
• Release Date: December 1996
• Publisher: Routledge
• Length: 268 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.8" x 6.9" x 9.7"