Marketing the Museum

by Fiona MacLean and Fiona Mclean

Book Overview

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.

The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any...

• Format: Paperback
• Language: English
• ISBN: 0415152933
• ISBN13: 9780415152938
• Release Date: December 1996
• Publisher: Routledge
• Length: 268 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.8" x 6.9" x 9.7"