Loose Leaf for Marketing: The Core, 2024 Release

By Roger Kerin and Steven Hartley Format Options:

"The goal of the 10th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"-- Provided by publisher.

• Format: Loose Leaf
• Language: English
• ISBN: 1266278907
• ISBN13: 9781266278907
• Release Date: January 2024
• Publisher: McGraw-Hill Companies
• Length: 640 Pages
• Grade Range: Postsecondary