Marketing: The Core: 2024 Release

By Steven W. Hartley and Roger A. Kerin

"The goal of the 10th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"-- Provided by publisher.

• Format: Hardcover
• Language: English
• ISBN: 1266786635
• ISBN13: 9781266786631
• Release Date: January 1
• Publisher: McGraw, Hill
• Length: 593 Pages