Marketing: The Core

By Roger A. Kerin, Steven W. Hartley, William Rudelius

Book Overview

Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1259712362
• ISBN13: 9781259712364
• Release Date: January 2017
• Publisher: McGraw-Hill Education
• Length: 608 Pages
• Weight: 2.47 lbs.
• Dimensions: 0.8" x 8.5" x 10.7"

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Marketing Core

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