Marketing the Continuum of Care: Strategies for Developing Community Services

By Vicki Mason

Offers marketing strategies for attracting patients to a hospital's services and move them through the continuum of care, maximizing both community-based patient care and hospital revenues. Case studies focus on service areas such as cancer treatment, diabetes services, and cardiology.

• Format: Hardcover
• Language: English
• ISBN: 0786311541
• ISBN13: 9780786311545
• Release Date: January 1997
• Publisher: McGraw-Hill
• Length: 338 Pages
• Weight: 1.45 lbs.
• Dimensions: 9.5" x 1.3" x 6.5"