Marketing the Arts: Breaking Boundaries

With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including:

- The importance of arts consumption and its socio-political dimensions

- The importance of the aesthetic experience itself, and how to research it

• Format: Paperback
• Language: English
• ISBN: 036789887X
• ISBN13: 9780367898878
• Release Date: December 2022
• Publisher: Routledge
• Length: 301 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"