Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Shellye Archambeau, Leonard M. Lodish, Howard L. Morgan

Book Overview

Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage! This practical guide shows how to use modern entrepreneurial marketing techniques to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0132390752
• ISBN13: 9780132390750
• Release Date: January 2007
• Publisher: Wharton School Publishing
• Length: 318 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.1" x 6.3" x 9.2"