Marketing Strategy: The Thinking Involved

by Mark E. Hill

Book Overview

Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards...

• Format: Paperback
• Language: English
• ISBN: 141298730X
• ISBN13: 9781412987301
• Release Date: April 2012
• Publisher: Sage Publications, Inc
• Length: 360 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.8" x 8.0" x 9.8"