Marketing Strategy Text and Cases

by Michael Hartline O. C. Ferrell, O.C. Ferrell, Michael D. Hartline

Book Overview

This book is printed in India. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 8131531821
• ISBN13: 9788131531822
• Release Date: January 2014
• Publisher: CENGAGE INDIA
• Length: 624 Pages
• Weight: 1.80 lbs.
• Dimensions: 8.7" x 5.5" x 0.8"