Marketing Strategy: Standardization vs. Adaptation

By Jim Kayalar

The globalization of markets has disrupted the existing status quo, delineated the first mover advantage of incumbents and their entrenchment strategies. Changes to the auto industry have been... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659357936
• ISBN13: 9783659357930
• Release Date: March 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 76 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"