Marketing Strategy: Relationships, Offerings, Timing, & Resource Allocation

By Devantham Sudharshan

Offering a current approach to marketing strategy, this text emphasizes relationships, presents relevant material from other fields and establishes analytic frameworks through which to examine... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0024182648
• ISBN13: 9780024182647
• Release Date: January 1995
• Publisher: Pearson College Div
• Length: 500 Pages
• Weight: 1.80 lbs.
• Dimensions: 9.8" x 1.3" x 7.5"