Marketing Strategy of Telecommunication Companies Facing the Competition

by Jacques-Patient Muhindo Akilimali

We looked at the use of marketing techniques by telecommunications companies in Butembo. Our concern was to know if the use of these techniques produces a positive impact in terms of consumption of the products and services of these companies. After investigation, we found that the more a telecommunication company relies on these marketing techniques, the more its products and services will be consumed. We started from a contrast according to which...

• Format: Paperback
• Language: English
• ISBN: 6206042146
• ISBN13: 9786206042143
• Release Date: May 2023
• Publisher: Our Knowledge Publishing
• Length: 52 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"