MARKETING STRATEGY FOR STARTUPS: A startup-guide to modern marketing concepts and strategies

By PAUL ONU

Description In this book, I have reviewed the latest Marketing and Sales strategies and methodologies. The book is a guide to Marketing and Sales concepts and strategies with the objective of empowering Startup Founders and Entrepreneurs to build sustainable businesses based on superior Marketing strategies.ObjectivesMarketing Strategy for Startups takes a practical approach to product ideation, concept, development, launch, sales and promotions. It leads you gently up the learning curve at the same time making sure that you focus on the key elements to drive commercial results.It serves as a guide to Startup founders and Entrepreneurs. It is positioned to assist tech Startup founders and Entrepreneurs understand the modern Marketing principles, with a lot of focus digital Marketing. There is no one-size-fits-all approach to marketing, hence, this book will help you craft and execute a winning Go-to-Market plan that delivers the best commercial results.In this book, I have reviewed the latest Marketing and Sales strategies and methodologies. The book is a guide to Marketing and Sales concepts and strategies with the objective of empowering Startup Founders and Entrepreneurs to build sustainable businesses based on superior Marketing strategies.Startup founders new to marketing. Marketing newbies. Entrepreneurs and Side-preneurs who want to brush up their marketing knowledge. Also experienced marketers who just want to refresh their mind on some basic concepts.The book is a guide, a thought process. An explanation of the best and most effective marketing and sales concepts; with theory to support my point of view. There is no one-size-fits-all for marketing. It's just about trying different ideas and actions systematically. There are no right or wrong answers. Good result is the only best proof of effective marketing and sales strategy.The idea behind this book is to organize the different concepts and strategies and build a thought-process and a reference based on my personal experience of over 15 years working at management level on different marketing and business roles in a multinational company.ApproachThe book is adapted to all levels of expertise in the marketing profession; from the novices to the experienced marketers. Everyone will find it valuable due to the practical approach and the back-to-the-basics style of narration. Excerpt from Chapter One: Understanding and influencing consumer purchase decisionsThe most important aspect of any enterprise is monetization, albeit the toughest at the same time. A lot of factors contribute to success or failure of products and services and having a "good" product is never enough in modern times, all the pieces of the puzzle have to somehow fall in the right places for you to actually make a fortune out of your sweat.Now, the most unfortunate thing here is the fact that the process of monetization which majorly involves getting the right customers who value your product enough to pay for it, has a lot of levers and elements that are almost beyond your control. And one of the most important elements is that moment of truth when the customer decides to buy a particular product. How do you influence customer decisions? Tough but practically possible However, this is what you must crack to cross the success line in your product launches.Traditionally, a few marketing models have been developed to track customer paths leading to this purchase moment, in a bid to influence the customers' behavior and decisions and get them to buy your products.

• Format: Paperback
• Language: English
• ISBN: B084YCLWXV
• ISBN13: 9798615064869
• Release Date: February 2020
• Publisher: Independently Published
• Length: 108 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.3" x 8.0" x 10.0"