Marketing Strategy for Creative and Cultural Industries

By Bonita M. Kolb

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1138913626
• ISBN13: 9781138913622
• Release Date: February 2016
• Publisher: Routledge
• Length: 260 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"