Marketing Strategy for Creative and Cultural Industries

By Bonita M. Kolb

Book Overview

This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138913634
• ISBN13: 9781138913639
• Release Date: February 2016
• Publisher: Routledge
• Length: 246 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"