Marketing Strategy for Creative and Cultural Industries

By Bonita M. Kolb

Book Overview

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138913634
• ISBN13: 9781138913639
• Release Date: February 2016
• Publisher: Routledge
• Length: 246 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"