Marketing Strategy for Authors

by Tao Wong

Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author's writing career.

Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether you're a new author or an established indie author, the book offers insight into the theoretical underpinnings of a winning marketing strategy.

Tao Wong is a bestselling independent author of the science fiction and fantasy series the System Apocalypse and A Thousand Li. He has a MSc in Marketing from the University of Manchester and over two decades of marketing experience as a marketing manager and an independent business owner.

• Format: Paperback
• Language: English
• ISBN: 1989994482
• ISBN13: 9781989994481
• Release Date: January 2021
• Publisher: Starlit Publishing
• Length: 136 Pages
• Weight: 0.34 lbs.
• Dimensions: 0.3" x 5.0" x 8.0"