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Marketing Strategy and Management 1137025824 Book Cover

Marketing Strategy and Management

Edition Description

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply...

Edition Details
Format:Paperback
Language:English
ISBN:1137025824
Format: Paperback
Condition:
$
116.58
Marketing Strategy and Management, 4th Edition 1403986274 Book Cover

Marketing Strategy and Management, 4th Edition

Edition Details
Format:Paperback
Language:English
ISBN:1403986274
Format: Paperback
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Marketing Strategy and Management 0333323084 Book Cover

Marketing Strategy and Management

Edition Details
Format:Paperback
Language:English
ISBN:0333323084
Format: Paperback
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We receive fewer than 1 copy every 6 months.
Marketing Strategy and Management 0333748565 Book Cover

Marketing Strategy and Management

Edition Details
Format:Paperback
Language:English
ISBN:0333748565
Format: Paperback
Temporarily Unavailable
0 people are interested in this title.
We receive fewer than 1 copy every 6 months.
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