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Marketing Strategy and Competitive Positioning
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Marketing Strategy and Competitive Positioning 1292017317 Book Cover

Marketing Strategy and Competitive Positioning

By , , , et al.
Edition Description

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing...

Edition Details
Format:Paperback
Language:English
ISBN:1292017317
Format: Paperback
Condition:
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