Marketing Strategy: A Global Perspective

By Vernon Stauble

This text introduces strategic applications, global strategy, and emerging perspectives in an approach that captures the challenges of marketing strategy. It is designed to help students integrate the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 003026216X
• ISBN13: 9780030262166
• Release Date: January 1999
• Publisher: Holt Rinehart & Winston
• Length: 473 Pages
• Weight: 2.12 lbs.
• Dimensions: 10.5" x 0.8" x 8.3"

Customer Reviews

It's called Mah-ke-ting...

The book is as great as his Jamacian-Swiss accent. I owe my love for marketing to this man and his book. The book is laid out in an easy fashion, thus making it simple to learn such a complex idea.If you haven't had the pleasure of taking his many wonderful marketing classes, you must pick up this book. I'm surprised that so many people have chosen to return this book; I would never return mine. I consider it a true keepsake.

Best Marketing Book Ever!!

This book is a must for any business major. I learn the in and outs of business just in this book and many other books are outdated material. This book will not put you to sleep. It focus on the basic concepts of each chapter. I would highly recommend to any college students or business persons.

He's the greatest

Dr. Stauble is my mentor and currently my professor, who teaches Marketing with passion. He knows his stuff and he's always there for everyone with questions. This book is a must have for any Business major

Easy to read- helpful

This is the first marketing book i read that cuts through all of the useless stuff, and just gets right to the point. It was very helpful in learning all of the principles of marketing. i definitely recommend it to every college student, because it is an easy read and it has a very good summary at the end of every chapter.