Marketing Strategies UK & Us Enterprises: Development Improvement

by Johnny C.H. Lok

Chapter 5Marketing research methods 1.Critically evaluate the relative merits of quantitative and qualitative approaches to data collection for a large retailer.The marketing research process needs to follow these steps: defining the problem and research objectives, developing the research plan, collecting the data, analyzing the data, then presenting the findings. In general, the specific marketing research major activities include: Research into...

• Format: Paperback
• Language: English
• ISBN: 1794230491
• ISBN13: 9781794230491
• Release Date: January 1
• Publisher: Independently Published
• Length: 190 Pages
• Weight: 1.37 lbs.
• Dimensions: 0.5" x 8.5" x 11.0"