Marketing Strategies: New Approaches, New Techniques

by Malcolm McDonald

Reflects the key contemporary issues and developments in marketing strategy that face organisations. This work examines a range of changes that are taking place in marketing that both demonstrates the state of marketing technique and provides a glimpse of where marketing is heading.

• Format: Hardcover
• Language: English
• ISBN: 0080425720
• ISBN13: 9780080425726
• Release Date: August 1995
• Publisher: Pergamon
• Length: 308 Pages
• Weight: 1.34 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"