Market Strategies in a Hyper-Connected World

By Alessandro Arbore

Navigate the digital era with strategic insight and actionable tools for market success.

Market Strategies in a Hyper-connected World equips CMOs, marketing strategists, and business leaders with a dynamic, iterative approach to market strategy. Building on solid frameworks, it balances boldness and innovation with sustainable actions, showing how to leverage AI and create customer-centric value.

Discover how to:

Understand first- and second-mover advantagesOptimize offensive and defensive strategiesMaster market innovation for sustainable profitability

Designed for those seeking to create and capture enduring value, this comprehensive guide bridges academic rigor with real-world examples, ensuring you're ready to lead in today's hyper-connected landscape.

• Format: Paperback
• Language: English
• ISBN: B0DQBMHFXQ
• ISBN13: 9791281627109
• Release Date: May 2025
• Publisher: Egea Spa - Bocconi University Press
• Length: 256 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.5" x 6.0" x 9.3"