Marketing Strategies for Entrepreneurs

By Sola Akinola

Marketing is a vital process for entrepreneurs because no venture can become established and grow without well-defined customer markets.
Entrepreneurs must therefore differentiate their business products or services in its distinctiveness and value clearly to the customers. This is the focus of marketing.
Strategy is a carefully developed plan or method for achieving a goal or the skill in developing and undertaking such a plan or method. We learned strategies for improving and achieving business objectives.
As such, strategies are the broad action-oriented items that we implement to achieve the set objectives. In this context, the marketing and client strategy is designed to achieve and possibly surpass the overall customer satisfaction. Any marketing strategic plan must include objectives, as they are the foundation for planning.
A business strategy creates a vision and direction for the whole business. It is important that everybody in the team has clear goals and is following the direction, or mission of the business. A strategy can provide this vision and prevent entrepreneurs from losing sight of their business purpose, aims and objectives.
A strategy is therefore about how members of the team should make decisions and allocate resources in order to accomplish key marketing objectives. As such, a marketing strategy is just one element of the overall strategic direction that entrepreneurs must define for their businesses.
Entrepreneur strategy therefore is the means through which a business establishes and re- establishes its fundamental set of relationships with its environment. It is strategy characterized by widespread and more-or-less simultaneous change in the pattern of decisions taken by an entrepreneur

• Format: Paperback
• Language: English
• ISBN: B0C2SD24F8
• ISBN13: 9798393335083
• Release Date: May 2023
• Publisher: Independently Published
• Length: 82 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"