Marketing (SPANISH TRANSLATION OF MARKETING, 4E/0-538-87011-7) [Spanish]

by Joseph F. Hair Jr., Charles W. Lamb Jr., Carl McDaniel, et al.

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of learners. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing...

• Format: Hardcover
• Language: Spanish
• ISBN: 968752944X
• ISBN13: 9789687529448
• Release Date: November 1999
• Publisher: South-Western College Pub
• Length: 800 Pages
• Weight: 3.45 lbs.
• Dimensions: 10.5" x 1.5" x 8.0"