Marketing snippets: Guerrilla Marketing Marketing Analytics Omnichannel Marketing [Large Print]

By fiorentino baratta

Guerrilla Marketing is a non-traditional, unconventional marketing strategy that aims to promote products or services with low-cost and creative tactics. It was popularized by Jay Conrad Levinson in his book "Guerrilla Marketing" published in 1984. The core idea is to use imagination, energy, and unique approaches to reach a specific target audience effectively. Guerrilla Marketing often relies on surprise, humor, or interactive elements to grab attention and create a memorable experience. It may involve stunts, street art, flash mobs, viral campaigns, or other attention-grabbing methods that generate word-of-mouth buzz and social media traction.

• Format: Paperback
• Large Print: Yes
• Language: English
• ISBN: B0CCCSD8HD
• ISBN13: 9798853225251
• Release Date: July 2023
• Publisher: Independently Published
• Length: 144 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"