Marketing sense

By: Chakraborty, Bhabotosh

Marketing sense
Chapter 1: Ally's Ambition

Ally, a young and ambitious individual, finds herself captivated by the world of marketing. Intrigued by the power of persuasion and the art of influencing consumer behavior, she embarks on a journey to understand the essence of marketing sense. As Ally delves into the basics, she learns about market research, target audiences, and the importance of a strong brand identity. Determined to succeed, she enlists the help of her mentors, Komi and Racy, both seasoned marketers with invaluable insights.

Chapter 2: Komi's Wisdom

Komi, a seasoned marketing professional, becomes Ally's mentor. Through insightful discussions and hands-on experiences, Komi imparts his wisdom on the nuances of consumer psychology. He emphasizes the significance of empathy and understanding customer needs. As Ally absorbs Komi's teachings, she gains a deeper appreciation for the emotional aspect of marketing, realizing that connecting with people is at the heart of every successful campaign.

Chapter 3: Racy's Tactics

Racy, a dynamic marketer known for her innovative tactics, enters the scene. She introduces Ally to the world of guerrilla marketing, unconventional strategies, and out-of-the-box thinking. Racy believes in pushing boundaries and challenging the status quo. Ally is both inspired and challenged by Racy's approach, learning that creativity and adaptability are essential for staying ahead in the fast-paced world of marketing.

• Format: Paperback
• Language: English
• ISBN13: 9798334628410
• Release Date: July 2024
• Publisher: Independently Published
• Length: 186 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"