Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

By Dr Gordon C Bruner II and Gordon C. Bruner II

Book Overview

The book is the seventh volume of the Marketing Scales Handbook series, the oldest and most comprehensive set of books that describe and review multi-item scales (survey questions) that have been used... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1530022002
• ISBN13: 9781530022007
• Release Date: March 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 698 Pages
• Weight: 2.60 lbs.
• Dimensions: 1.4" x 7.5" x 9.3"