Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory

By Chris Miles

Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.

• Format: Hardcover
• Language: English
• ISBN: 1138667277
• ISBN13: 9781138667273
• Release Date: April 2018
• Publisher: Routledge
• Length: 216 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"