Marketing research (The McGraw-Hill marketing series)

By Peter M. Chisnall

An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0070841551
• ISBN13: 9780070841550
• Release Date: December 1986
• Publisher: McGraw-Hill Inc.,US
• Length: 312 Pages
• Weight: 1.72 lbs.

Customer Reviews

A good book

This is being taken as the main text book at LSE. it is very concise and very helpful for marketing reseeracvh. The book has a strong British bias and probably can only let a person down on this quarter