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Marketing Research: Delivering Customer Insight
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Marketing Research: Delivering Customer Insight 135200111X Book Cover

Marketing Research: Delivering Customer Insight

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Edition Description

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes...

Edition Details
Format:Paperback
Language:English
ISBN:135200111X
Format: Paperback
Condition:
*Best Available: (ex-library)
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