Marketing Research with R and Python

by Howard Pong-Yuen Lam

This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room...

• Format: Hardcover
• Language: English
• ISBN: 9811277540
• ISBN13: 9789811277542
• Release Date: September 2023
• Publisher: World Scientific Publishing Company
• Length: 296 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"