Marketing Research: Tools and Techniques

By Nigel Bradley

Marketing Research balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically.

• Format: Paperback
• Language: English
• ISBN: 0199281963
• ISBN13: 9780199281961
• Release Date: March 2007
• Publisher: Oxford University Press
• Length: 560 Pages
• Weight: 2.62 lbs.
• Dimensions: 7.4" x 1.0" x 9.6"