Marketing Research the Right Way (Harvard Business Review Paperback Series)

By Harvard Business School Press

In this collection of articles from "Harvard Business Review", experts in the field provide the reader with a comprehensive protocol for research, and perform studies that are useful for new product... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0875842763
• ISBN13: 9780875842769
• Release Date: January 1991
• Publisher: Harvard Business School Pr
• Length: 150 Pages
• Weight: 0.50 lbs.
• Dimensions: 11.3" x 0.5" x 8.8"