Marketing Research: Text and Cases, Second edition

By Bruce Wrenn, Robert E. Stevens, David L. Loudon

Book Overview

Teach students the power of marketing with effective research strategies This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing Research: Text and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789027461
• ISBN13: 9780789027467
• Release Date: September 2006
• Publisher: Routledge
• Length: 482 Pages
• Weight: 1.90 lbs.
• Dimensions: 8.0" x 1.3" x 6.0"