Marketing Research: State-Of-The-Art Perspectives

by Chuck Chakrapani

This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of the millenium. It collects insights from the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0877572836
• ISBN13: 9780877572831
• Release Date: July 2000
• Publisher: South Western Educational Publishing
• Length: 666 Pages
• Weight: 2.53 lbs.
• Dimensions: 1.8" x 6.2" x 9.4"