Marketing Research: Principles and Applications

By Melvin Crask

This is the first and only marketing research text to offer a true applications approach to the subject. It is based on the premise that most students will make use of marketing research in their... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0139110259
• ISBN13: 9780139110252
• Release Date: September 1997
• Publisher: Allyn & Bacon
• Length: 608 Pages
• Weight: 2.65 lbs.
• Dimensions: 9.5" x 1.5" x 7.8"