Marketing Research: Planning, Process, Practice

By Riccardo Benzo, Marwa Gad Mohsen, Chahid Fourali

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

• Format: Paperback
• Language: English
• ISBN: 1446294366
• ISBN13: 9781446294369
• Release Date: January 2018
• Publisher: Sage Ltd
• Length: 432 Pages
• Weight: 2.05 lbs.
• Dimensions: 0.8" x 21.8" x 9.6"