Marketing Research: Online Research Applications

by Ronald F. Bush and Alvin C. Burns

Suitable for undergraduate courses in marketing research, this textbook centres on online marketing research methods. Examples and applications are included throughout the text to help students... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0130351350
• ISBN13: 9780130351357
• Release Date: January 2003
• Publisher: Prentice Hall
• Length: 672 Pages