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Marketing Research Methods: Quantitative and Qu... 1108792693 Book Cover

Marketing Research Methods: Quantitative and Qu...

Edition Description

Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data,...

Edition Details
Format:Paperback
Language:English
ISBN:1108792693
Format: Paperback
Condition:
$
83.00
Marketing Research Methods: Quantitative and Qu... 1108834981 Book Cover

Marketing Research Methods: Quantitative and Qu...

Edition Description

Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data,...

Edition Details
Format:Hardcover
Language:English
ISBN:1108834981
Format: Hardcover
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