Marketing Research: Methodological Foundations

by Dawn Iacobucci and Gilbert A. Churchill

Book Overview

Please see 12th edition now available. https: //www.amazon.com/Marketing-Research-Methodological-Foundations-12th/dp/1983654469/ref=sr_1_29?s=books&ie=UTF8&qid=1520011584&sr=1-29&refinements=p_27%3ADawn+IacobucciFor all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data once you've got them. The text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 11th edition, by Dr. Dawn...

• Format: Paperback
• Language: English
• ISBN: 1507775547
• ISBN13: 9781507775547
• Release Date: March 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 566 Pages
• Weight: 3.21 lbs.
• Dimensions: 1.1" x 8.5" x 11.0"