Marketing research: Meaning, measurement, and method : a text with cases

By Donald S. Tull

Book Overview

Revised This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0024217409
• ISBN13: 9780024217400
• Release Date: January 1
• Publisher: Macmillan/McGraw-Hill School Division
• Length: 736 Pages
• Weight: 2.60 lbs.

Customer Reviews

An Excellent Book in Market Research

the book by Tull and Hawkins is perfectly suitable for both practiotioners and students. It is very well structured, keeps a simple language, offers many examples to assist the reader understand the various concepts. Also, it includes sections concerning quantitative and statistical analysis issues in market research presented with simple examples that makes them very friendly to the uninitiated.