Marketing Research W/ Student DVD

By Donald R. Cooper and Pamela S. Schindler

Book Overview

Introduces readers to the challenging world of research-supported marketing decisions. Written by those writing successful textbooks in research methods for more than a decade, this work contains... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0073054305
• ISBN13: 9780073054308
• Release Date: February 2005
• Publisher: Irwin/McGraw-Hill
• Length: 832 Pages
• Weight: 4.39 lbs.
• Dimensions: 1.3" x 8.5" x 11.1"