Marketing Research

By Donald R. Cooper and Pamela S. Schindler

Book Overview

Introduces readers to the challenging world of research-supported marketing decisions. Written by those writing successful textbooks in research methods for more than a decade, this work contains... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0072837861
• ISBN13: 9780072837865
• Release Date: January 2005
• Publisher: Irwin/McGraw-Hill
• Length: 790 Pages
• Weight: 4.35 lbs.