Marketing Research in a Marketing Environment

by William R. Dillon

An applications oriented text with the emphasis on motivating, explaining, and illustrating research methodology within a real-world marketing environment. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0256105170
• ISBN13: 9780256105179
• Release Date: January 1995
• Publisher: Irwin Professional Publishing
• Length: 760 Pages
• Weight: 3.00 lbs.