Marketing Research for Managers

by Sunny Crouch and Matthew Housden

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750654538
• ISBN13: 9780750654531
• Release Date: May 2003
• Publisher: Routledge
• Length: 392 Pages
• Weight: 1.61 lbs.
• Dimensions: 0.8" x 7.4" x 9.7"