Marketing Research for Managers: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title

by Sunny Crouch and Matthew Housden

The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This practical introduction to marketing research's purpose is to enable... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750604883
• ISBN13: 9780750604888
• Release Date: January 1997
• Publisher: Butterworth-Heinemann
• Length: 322 Pages
• Weight: 1.43 lbs.
• Dimensions: 0.8" x 7.5" x 9.7"