Marketing Research Essentials

By Carl D. McDaniel, Roger H. Gates, Roger Gates

Book Overview

Revised

• Format: Paperback
• Language: English
• ISBN: 0470169702
• ISBN13: 9780470169704
• Release Date: August 1970
• Publisher: Wiley & Sons, Incorporated, John
• Length: 528 Pages

Customer Reviews

Marketing Research

Ordered this text book for my son actually. He needed it for a college course. New it was very expensive, but we were able to order a used one in great shape for MUCH less! It arrived quickly and in good shape! Very good experience.