Marketing Research Essentials

By Carl D. McDaniel, Roger H. Gates, Roger Gates

Book Overview

Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the latest trends and what works and what doesn't. This text offers real data by real people, who have conducted real research and made it really concise for students. Praised by student reviewers for its accessible approach, the second Canadian edition of Marketing Research Essentials is the only text that covers data analysis in both Excel and SPSS, offering readers a more relevant and applied approach to the subject.

• Format: Paperback
• Language: English
• ISBN: 1118043170
• ISBN13: 9781118043172
• Release Date: August 2013
• Publisher: Wiley
• Length: 560 Pages
• Weight: 2.38 lbs.
• Dimensions: 10.9" x 1.2" x 8.5"

Customer Reviews

Marketing Research

Ordered this text book for my son actually. He needed it for a college course. New it was very expensive, but we were able to order a used one in great shape for MUCH less! It arrived quickly and in good shape! Very good experience.